Who I Am
MEET AJ
Coach. Athlete. Activator. On a mission to turn your energy into purpose.
The Story
MORE THAN A COACH
AJ is more than a coach. He's a catalyst.
Growing up with a deep passion for sport and movement, he discovered early that the way you move your body directly shapes how you show up in life.
That insight became the foundation of Activated by AJ (Pty) Ltd (Reg: 2026/297939/07) — a coaching brand built around one simple belief: when you activate your body, you activate your life.
With expertise across tennis, padel, pickleball and beach sports, AJ brings a truly holistic approach to coaching. Every session is built around you — your goals, your game, your lifestyle.
What drives AJ is simple. He believes every person has untapped potential waiting to be unlocked. Whether you are picking up a racket for the first time or pushing toward peak performance, AJ meets you where you are and pushes you further than you thought possible.
Former ITF ranked tennis player and national top 50 in South Africa — AJ brings competitive experience and professional coaching credentials to every session.
Beyond coaching, Activated by AJ operates as a padel facility broker — identifying premium facility opportunities, connecting investors with world-class infrastructure, and bringing padel and racquet sport ecosystems to market. This work is backed by MindSpring Padel, official infrastructure partner of Padel Australia.
Expertise
WHAT I BRING
Tennis Coach
Certified tennis coach with 10+ years experience coaching all ages and skill levels, from beginners to competitive players.
Padel & Pickleball Coach
Advanced certified in both Padel and Pickleball, bringing technical expertise and a competitive edge to every session.
Beach Sports
Specialised in beach tennis, volleyball and outdoor movement — training that's fun, functional and high energy.
Fitness & Conditioning
Evidence-based strength, conditioning and bodyweight programming built around your goals and lifestyle.
How I Coach
MY COACHING PHILOSOPHY
Technique First
Great results start with great foundations. Before speed, power or tactics — I build the technical base that everything else grows from. Solid technique is the shortcut to long-term improvement.
Mindset Matters
Your body follows your mind. I coach the mental game as hard as the physical — confidence, focus and resilience are skills you can train. A strong mindset is what separates players when the score is close.
Progress Over Perfection
I don't chase perfect. I chase better. Consistent forward movement beats waiting for the ideal moment every time. Every session, every rep, every rally — we are building something bigger than yesterday.
What Drives Me
MY VALUES
Energy
Every session is charged with intent and drive.
Purpose
Training is always connected to your bigger goals.
Results
Progress you can see, feel, and measure.
Community
You're not just a client — you're part of the movement.